The bottle had been eyeing me the last couple of times I passed by it at my neighbourhood Co-Op grocery store.
The smiling guy with the close-cropped hair staring down from the beer-kit shelves, next to the wine-making supplies.
No-muss, no-fuss, fresh-brewed beer, in just a couple of weeks.
How could I say no?
I’ve always been curious about making my own wine or beer at home, but at the same time leery.
Why would I put in the time to do what the pros are doing, and doing quite well?
Mister Beer Bottle Brew takes the work out of the equation, and claims to be quite different than traditional home beer-making kits.
From Mister Beer’s Facebook page:
“Most home-brew kits are based on a dehydrated malt or liquid concentrated malt. You then add water, boil, ferment, sterilize bottles, etc. It seems like a lot of work with marginal results. Any real brewer or beer lover equates this to an orange juice made from crystals like Tang or a concentrated orange juice, versus freshly squeezed orange juice. The end result can’t possibly be very good.
“Mister Beer Bottle Brew is craft-brewed, the same way all premium beers are made. Then, instead of fermenting it, we bottle it. After you buy it, you simply add our specially selected brewer’s yeast which triggers the fermentation in your home, right in the bottle.”
In two weeks, I’m told, I’ll have delicious, fresh-tasting beer. For the low price of $5 for 2 litres, it seemed like a good bargain as well.
I’m halfway through the waiting period, and I’m starting to get really curious about what it will taste like.
It may not wind up rivalling my favourite beers, but I give the makers of Mister Beer credit for a unique product and marketing strategy.